Online Newsletters & Marketing campaigns

Newsletter and email campaigns are a proven way to stay in touch with existing clients and to recruit new clients. The problem with newsletter and email marketing strategies, however, is that many times these campaigns can be tedious and time-consuming, taking up literally hours for each mail and Newsletter campaign.

The Rakata online Newsletter Service provides organisations with email marketing software to:

• Keep in touch with new and existing customers

• Promote new products and services on an easy and regular basis

• Make the most use of your existing customer database

• Keep customers fully informed of new updates and releases

• Design newsletters online

• Manage customer contact lists

• Create newsletter templates

• Send and track newsletters

• All internet based - no software required

Key Features
	No technical experience needed. Our graphical user interface is intuitive and easy to us.		Send yourself a test message of your latest newsletter to verify that it looks the way you want it to.
	Upload your images to our server, saving your bandwidth and ensuring consistent delivery.		Grow your mailing list through a link on your website to a personalised 'subscribe' page.
	Easily create graphic rich newsletters.		Automated delivery and management of bounced email. Our system continually validates every email address in your list.

Still not convinced? Think you can do all of this from your email client?

Have a quick look at our functionality comparison chart to see the benefits.

Rakata Online Newsletter Service			Standard Email Applications E.G. Outlook or Thunderbird
	Create and save newsletters online anywhere in the world.			Emails need to be created on your software and is thus restricted to your PC.
	Easily control which customers you have sent newsletters to and who it needs to be sent to.			All the work has to be done manually making it easy to make mistakes.
	All newsletters are industry standard formatted so you know your customers will see your newsletter the way you described it.			Creating an email in your specific email application may look different in your customers.
	The newsletter does not send attachments so there is less chance of mail filters stripping the images or rejecting them for being too large.			Attaching images often creates huge emails, increasing the chance of rejection.
	The newsletter service controls all the mail sending - so you don't have to.			Many email programs are also not specifically designed for creating visual templates.
	Easily create more than one type of template for different types of newsletter.			If an email is returned, you will have to manually look into your group list and delete the address.
	Your website can be set-up so users can automatically sign-up online to receive the newsletter.			Many service providers will not allow the sending of large mailing lists.